• Chasing Dreams: 14 steps of the Corporate Creative

    Follow your dreams as a creative. Take the steps necessary to make changes in your current situation. Be smart about it and be encouraged. Don't give up. Never give up.

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  • Why I hate storyboards

    Storyboards might be good for some people, but I think they suck the life out of me and offer false hope for clients. Go shot list every time.

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  • Like and Dislike vs Good and Bad

    Be careful to not get into subjective (like vs dislike) conversations with clients. Keep your discussions about objective principles you can agree on.

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  • Why Corporate America sucks for Creatives

    Are you frustrated with your corporate job as a creative. Don't give up, readjust your goals and understand your situation. The grass isn't always greener, other people just might see your work differently than you do.

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  • Making projects for the good of the team.

    Sometimes its a good idea to invest in the team. It can come at a large expense to the company bottom line, but overall, the investment is worth it. In the video production world, coming into the industry at the level you want to be at is key.

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  • Does the camera matter?

    Does a camera really matter that much. Simply put, there is much more to a production than cameras and a crew. Certainly the devil is in the details as they say.

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  • Product Price and Promotion in video

    Product, pricing and promotion are good for most marketing but being a video production company we think there is another P that is missing from the equation. Producers know it all to well. Planning.

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