Category Archives: business

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Product Price and Promotion in video

Product, pricing and promotion are good for most marketing but being a video production company we think there is another P that is missing from the equation. Producers know it all to well. Planning.

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For the Love of Video: A content marketer’s view ...

Ever wanted to know what a professional content marketer thinks about video and why its important? In this article we will tackle what video is king of the hill.

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Making Money Making Video

Video is hot. Everyone wants one. Everyone can make one. Not everyone can be in the business of making videos. Here are some tips on how to make a business out of making videos.

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Quality Video Production

Investing in quality video production is an asset to your company, here are some insights.

Doing Your Best

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Finding Collaboration and Teamwork

Being on the right team is going to be your best way forward. Finding the team that is going to offer the best symbiotic relationship is a different story.

Get Some Perspective

Having a good perspective, moreover the proper perspective is essential to your being able to get an accurate picture of you.

Learn the Rules of the Game

If you want to play in the video or film production game you need to know the rules well enough to know when to break them. This is a little guide on how to learn them.

The New Three P’s of Marketing

In most situations you would think it was Product, Price and Promotion. We would like to offer an alternative as it relates to video production.

Realities of Running a Business

Creatives are typically very good at being creative and very bad at running a business. Here are some good tips on how to stay on top of what keeps you employed.

No Regrets!

Live your life in such a way that when your working days are over, you won’t look back and say “I wish I had…” Work hard at all the right things.

Making a Business Plan

A solid business plan is more than just a means to go to a bank and try to get a loan. A good business plan forces you to think through your endeavor and do a little planning.

Taking on Debt

A simple few suggestions about when to take on debt and When to Avoid It. Know whats up. Video production is expensive.

The Formula for Success = Preparation + Timing

Defining success is important but knowing how to arrive is a close second. Being prepared for the opportunity is key.

The Creative Process as Basic Problem Solving

Most people think of the creative process as just making things pretty but when you take a closer look you find its really just basic problem solving.

Contacts to Clients

A little insight into turning the contact list into paying clients. It’s not easy, but doable.

Hiring Creatives

Its essential, but hiring creative people can be like herding cats if you’re not careful. They’re just different and by different, we mean crazy.

Setting Your Price

A little bit of insight on how to charge what your services are worth. After all we can’t live on dreams alone.