Category Archives: fundamentals

Rhino laying down

Creating a creative identity

Your business needs an identity. Just like a person, you need to know where you are to know where you’re headed. This article will take a look at our creative agency in Dallas in hopes of offering some insight into the foundational principals of marketing.

Why I hate storyboards

Storyboards might be good for some people, but I think they suck the life out of me and offer false hope for clients. Go shot list every time.

Lets make better design with house of sticks

Like and Dislike vs Good and Bad

Be careful to not get into subjective (like vs dislike) conversations with clients. Keep your discussions about objective principles you can agree on.

House of Sticks video production

Video Production Pitfalls

Have you ever wondered why your video didn’t turn out the right way? Or tried to figure out why the production was missing that certain something? In this article we explore just that.

Defining Success is Your Job

Knowing what you are ultimately striving for is important if you are to ever reach a goal. Make success attainable, enjoyable and if possible… eternal.

Do It for Love Not Money

If you’re doing it for the money, do you really love it? Life’s short, do good work, do what your good at and enjoy life.

Film Just Opens the Door

This idea is what we have built our whole business plan around. Films are good, but they are not enough, they just start the conversation. Literally.

Finding Collaboration and Teamwork

Being on the right team is going to be your best way forward. Finding the team that is going to offer the best symbiotic relationship is a different story.

Following Your Passion

One of the most important lessons we have learned so far. Your passions are there for a reason and most of the time, your best work will come out of your passions. So work it out!

Learn the Rules of the Game

If you want to play in the video or film production game you need to know the rules well enough to know when to break them. This is a little guide on how to learn them.

Just Make Something

The most common advice we hear (and give) on how to start making a project or start doing what you want is to just start. Easy as that. Just do it. Go and make something. The result of dreams without work is zero.

Keep On Keeping On

The journey of a thousand miles starts with one step, but you have to make sure the rest of the steps happen to make sure you get there.

An End to the Fear of Failure

Failure can be a good thing, but at some point if you want to succeed you need to be able to put an end to it and go on the next thing that will scare you.

The New Three P’s of Marketing

In most situations you would think it was Product, Price and Promotion. We would like to offer an alternative as it relates to video production.

Realities of Running a Business

Creatives are typically very good at being creative and very bad at running a business. Here are some good tips on how to stay on top of what keeps you employed.

No Regrets!

Live your life in such a way that when your working days are over, you won’t look back and say “I wish I had…” Work hard at all the right things.

Making a Business Plan

A solid business plan is more than just a means to go to a bank and try to get a loan. A good business plan forces you to think through your endeavor and do a little planning.

Taking on Debt

A simple few suggestions about when to take on debt and When to Avoid It. Know whats up. Video production is expensive.