Category: fundamentals

Creating a creative identity

Your business needs an identity. Just like a person, you need to know where you are to know where you’re headed. This article will take a look at our creative agency in Dallas in hopes of offering some insight into the foundational principals of marketing.
Why I hate storyboards

Storyboards might be good for some people, but I think they suck the life out of me and offer false hope for clients. Go shot list every time.
Like and Dislike vs Good and Bad

Be careful to not get into subjective (like vs dislike) conversations with clients. Keep your discussions about objective principles you can agree on.
Video Production Pitfalls

Have you ever wondered why your video didn’t turn out the right way? Or tried to figure out why the production was missing that certain something? In this article we explore just that.
Defining Success is Your Job

Knowing what you are ultimately striving for is important if you are to ever reach a goal. Make success attainable, enjoyable and if possible… eternal. [eightcolumns class=”centered”] Its probably the most important question you can answer Success is such a subjective idea. The success you desire may seem nothing like success at all to the…
Do It for Love Not Money

If you’re doing it for the money, do you really love it? Life’s short, do good work, do what your good at and enjoy life. [eightcolumns class=”centered”] Please Follow your heart not the dollar Why did you get into what your in? Perhaps more importantly, why did you persist through any struggles as you got…
Film Just Opens the Door

This idea is what we have built our whole business plan around. Films are good, but they are not enough, they just start the conversation. Literally.
Finding Collaboration and Teamwork

Being on the right team is going to be your best way forward. Finding the team that is going to offer the best symbiotic relationship is a different story. Even the Lone Ranger has Tonto We hear people described as “self-made”, but that is an utterly ridiculous claim. For one thing it dismisses the simple…
Following Your Passion

One of the most important lessons we have learned so far. Your passions are there for a reason and most of the time, your best work will come out of your passions. So work it out! [eightcolumns class=”centered”] Everyone has talent, not everyone uses it Is there such thing as an untalented person? The answer…
Learn the Rules of the Game

If you want to play in the video or film production game you need to know the rules well enough to know when to break them. This is a little guide on how to learn them. [eightcolumns class=”centered”] Class is in session, pay attention No you aren’t in elementary school anymore, but yes you do…
Just Make Something

The most common advice we hear (and give) on how to start making a project or start doing what you want is to just start. Easy as that. Just do it. Go and make something. The result of dreams without work is zero. [eightcolumns class=”centered”] Start right now Playing it safe. Those are some of…
Keep On Keeping On

The journey of a thousand miles starts with one step, but you have to make sure the rest of the steps happen to make sure you get there. [eightcolumns class=”centered”] Perseverance as a Key to Success The late musical star Michael Jackson had a hit tune that included the lyrics, “Don’t stop ‘til you get…