Category: story

  • Film Just Opens the Door

    This idea is what we have built our whole business plan around. Films are good, but they are not enough, they just start the conversation. Literally.

  • Replacing the Campfire

    Story telling is essential to our lives. If you didn’t realize it, you are reading stories all day every day. Paying attention to what people are saying can be eye-opening. [eightcolumns class=”centered”] Stories are the life blood of relationship Once upon a time, we sat around a campfire and told stories. Sometimes, they were heartwarming….

  • Esurance Walter White Super Bowl

    Thank you Esurance for bringing back Walter White! You have made my year of commercial awesomeness. This is a great example of celebrity use of character. [eightcolumns class=”centered”] Esurance Super Bowl Commercial: Walter White ‘Sorta Pharmacist’ First of all let me start by saying, this year’s Super Bowl was awesome! Congratulations to the New England…

  • Know Why Stories Matter

    We all love stories. We were made for stories. We think in story. Why do stories resonate with us so intensely? [eightcolumns class=”centered”] Stories matter …and Why Your Audience Cares Have you ever listened to someone telling a story, and found yourself leaning in closer to be sure you don’t miss a word of what…