Category Archives: tips

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Do cameras matter in video production?

Does a camera really matter that much. Simply put, there is much more to a production than cameras and a crew. Certainly the devil is in the details as they say.

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For the Love of Video: A content marketer’s view ...

Ever wanted to know what a professional content marketer thinks about video and why its important? In this article we will tackle what video is king of the hill.

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Quality Video Production

Investing in quality video production is an asset to your company, here are some insights.

Defining Success is Your Job

Knowing what you are ultimately striving for is important if you are to ever reach a goal. Make success attainable, enjoyable and if possible… eternal.

Designing for One Eye and One Thumb

Weird title for a good reason. So many people are on mobile devices you have half of their attention and they need to reach you with a click of a thumb.

Growing Your Craft Takes Time

Don’t be in such a hurry to get to the finish line. Its a hard lesson to learn, but in all situations the journey to get there provides more benefit than the destination. Remember its all about relationships.

Learn the Rules of the Game

If you want to play in the video or film production game you need to know the rules well enough to know when to break them. This is a little guide on how to learn them.

Ideas Are Worthless

This is a pretty harsh headline, but if you really think about it… Ideas don’t amount to much unless you are willing to follow through with the execution.

Make Movies, Watch Movies

All the best people in the film industry make it a habit of watching a bunch of movies. They don’t watch them just to view them, they are intentional with their viewing. This is a very high level of what can be gained from a business perspective about watching movies and commercials in order to…

God Given Gifts Should be Used

You were given them for a reason. Use your gifts. Chances are you are the only one with your combination of talents. Do something with it.

Making Something Different

Its been said that “there is nothing new under the sun”. Its true everything is a twist on an old idea, but its the quality of the twist that matters.

Using Failure as a Guide

Failure is just a part of life. We shouldn’t be so adverse to it because most of the time it is our best guide to success.

Hiring Creatives

Its essential, but hiring creative people can be like herding cats if you’re not careful. They’re just different and by different, we mean crazy.

My time with Chuck

Have you ever had the opportunity to meet with a truly brilliant person? I just did.

What Leadership Really Means

Good leaders, can make a the difference in failure and success, and in overall enjoyment.

Hire Your Weakness

The second half of an earlier article about working in your talent. Since we don’t have the luxury of freezing time, we need to be able to rely on others to make it work.

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How much does a video cost?

Here is a simple guide to help you determine what will go into your video production and some tips on how to effectively scale your budget.

Work Your Talent

In order to be efficient, you need know what you’re good at and then have the courage to give what you’re not to someone else.