Film Just Opens the Door

This idea is what we have built our whole business plan around. Films are good, but they are not enough, they just start the conversation. Literally.

We see film as the gateway to get the conversation started, not the sale

In order to be successful, you have to connect with people. Today’s customer has much higher expectations and they want to feel as if a business or person treats them like a person, not a number, not a sale, not a thing to be preached at. If you want to connect, put a face to your business, and that should include video. If you have watched any marketing videos, then you may have already seen a common mistake businesses make.

The film itself is not the be all and end all. It is not simply a way to tell someone about a business. It starts a conversation. It is art after all, and it is a means to an end. When you create a professional, storytelling video, you aren’t just informing people that your business exists. You are putting a message out there. You are inspiring people to start talking with you or with others.

We believe you must first engage someone’s heart before they will listen to what you have to say.

Yes, your film is art, but you must remember that it needs purpose. Art without a purpose is just pretty pictures. When you add a purpose, you are conveying a message, and it is your choice what message you send out there. After all, everyone is a preacher in one way or another. You have to consider what you are preaching. Are you showing your business as truthful and dedicated to helping others? Are you standing on your soapbox getting the right image out there? If you aren’t, then you are wasting the true power of the video.

People don’t want to just be preached at though. They want to enter into a conversation. They want to talk, listen, and be heard. They want to know you care. And, when you create film, this is something you must keep in mind. The power in film is that it is storytelling, and if you tell the right story, this will make a massive difference for your video.

Even if you feel a little overwhelmed by this concept, House of Sticks is here to help your business in Dallas or Fort Worth. We believe in dedication, teamwork, and art. We believe in creating conversations and helping others, so it is our goal to provide you with the best cinematography so that your video will make a true difference. When you come to us, we will do our best to help you start conversations with your viewers and followers. When you open the door to your business, then you allow people to walk through, and isn’t that the goal in the first place?

Resources:

http://blog.woorank.com/2014/02/online-video-marketing-important-in-2014/

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