Carry Guard VR

NRA Annual Meeting

One of the most exciting attractions at NRA’s’ Annual Meetings & Exhibits in Atlanta is the booth for the NRA Carry Guard initiative, complete with a virtual reality experience that perfectly encapsulates the program’s groundbreaking approach.

A promotional video was created to communicate the experience of putting on the VR headset and acting out an immersive “use of force” scenario involving a confrontation with an armed criminal and challenges the viewer, “Are you prepared to properly defend yourself?”

Approximately 1,000 participants experienced the VR simulator in Atlanta. The simulator has also appeared at exhibitions in Las Vegas, Milwaukee and Dallas.