Springfield Armory Saint AR Product Sizzle

The legacy lives on

The production team spent three weeks in the rugged picturesque hills of Gillette, Wyoming acquiring lifestyle and product cinematography / photography used in both physical and digital environments. The crew filmed nine bold everyday Americans; men and women who choose to seize control of their safety and their legacies.

The live action footage was cross cut with studio product cinematography to create a product launch spot positioning The Saint AR-15 for people who are up for the challenge.

Other deliverables included a looping “mindset” header video, and influencer cross promotion. Social takeovers included customized promotional assets for influencer and grassroots advocates to share with their follower and promotional videos implemented across Facebook, Instagram, Twitter and YouTube.

This piece was a part of Springfield Armory’s “Defend Your Legacy” Campaign which was honored at the 2017 OKC Addy Awards for Film, Video & Sound with a Silver Award.