A copy of a recent article as an introduction to House of Sticks, our philosophy and reason for existing. PR is always a good thing and we are happy to share our story with anyone willing to listen. Hence the repost of the article. Boom.
Weird title for a good reason. So many people are on mobile devices you have half of their attention and they need to reach you with a click of a thumb.
This idea is what we have built our whole business plan around. Films are good, but they are not enough, they just start the conversation. Literally.
Story telling is essential to our lives. If you didn’t realize it, you are reading stories all day every day. Paying attention to what people are saying can be eye-opening.
We all love stories. We were made for stories. We think in story. Why do stories resonate with us so intensely?