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  • Rhino laying down

    Creating a creative identity

    Your business needs an identity. Just like a person, you need to know where you are to know where you’re headed. This article will take a look at our creative agency in Dallas in hopes of offering some insight into the foundational principals of marketing.

  • The Secret to Making a Project

    Whatever you do don’t be afraid to fail. Use it as a catalyst to drive you forward. [eightcolumns class=”centered”] Failure needs to be cheap Fear is such a bummer. It is a force that holds us back and prevents us from realizing so much of our own, individual potential. Think about it for one moment…

  • Writing a Good Freelance Contract

    Knowing how to protect yourself legally is always a good idea, especially if you are planning on exchanging money for services. This is by no means a replacement for legal council. Hire your lawyer friend. [eightcolumns class=”centered”] Protect this house As a freelancer you run the risk of some fairly common mistakes. One of the…

  • Know Why Stories Matter

    We all love stories. We were made for stories. We think in story. Why do stories resonate with us so intensely? [eightcolumns class=”centered”] Stories matter …and Why Your Audience Cares Have you ever listened to someone telling a story, and found yourself leaning in closer to be sure you don’t miss a word of what…

  • Realistic Expectations

    Having the proper expectations about a creative endeavor goes a long way towards making a successful project. Take some time to understand what is really going to happen compared to what you might think. [eightcolumns class=”centered”] Proper expectations are essential If you decide to make a film or commercial for your Dallas Fort Worth business,…

  • Why Pay for Creative?

    Just like you are attempting to become the best at what you do for a living, so are creative people. Don’t take lightly their desire to please, aim high and accomplish the impossible. The trick is finding a good one to work with. [eightcolumns class=”centered”] Paying for creative work could be the only way forward….

  • Working with Creatives

    Creative people are a different kind of people. We think about things differently. We really take pride in our work and have a tendency to get married to what we are making. [eightcolumns class=”centered”] Working with creatives is just going to be different. A leadership position and working with creatives is going to require special…

  • 10 Things to Inspire Creativity

    Creativity like the newly discovered toy under the tree. Call it, “innovative”, “story-telling”, “forward-thinking” any of the corporate buzz words, its all the same thing and we all want more of it. [eightcolumns class=”centered”] Being creative is sexy Here are some ways to make creativity actually happen. Whether you work in a creative industry or…