Why Pay for Creative?

Just like you are attempting to become the best at what you do for a living, so are creative people. Don’t take lightly their desire to please, aim high and accomplish the impossible. The trick is finding a good one to work with.

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Paying for creative work could be the only way forward.

Let’s say that you have this great idea for your marketing efforts. Let’s say that you don’t have the skills or know-how to bring your concepts to life. The obvious solution is for you to hire “creatives” to make it all happen. You would have to be very clear with the people hired and let them know exactly what you are envisioning, and yet you may find that the team you work with has a lot of alternative ideas.

Should you listen to them? The fundamental answer is always a great, big, “Yes!”

Why? There is a common misperception about the work of creatives. They do more than just make things appealing or pretty. They are often tasked with taking some very basic or raw ideas and turning them into workable concepts, and sometimes they are challenged to the utmost to succeed.

Creatives are often described as being wired differently from others, but they are really just creative problem solvers.

They are also being asked to solve problems…your problems. If you are unable to explain your problem clearly it can mean only one of two things – you don’t have a problem, or you desperately need the creatives to polish your rough stone into a gem.

Again, you may not feel that you have to pay for creative when it is so easy for you to sit and spin ideas, do some storytelling, think about website design, and get some basic ideas down on paper. The problem you may not recognize is that what you have created may not actually attract people. Unless you are skilled in creative work, you may not know how to create things that appeal to your audience or clients. Creative people (the good ones) take this idea seriously and are always taking in new ideas about whats on trend and what works.

The whole point of doing the type of tasks that creatives do, such as website design or development, video production, and so on, is to get an ROI on the work. Creatives are the people who can create solutions and the tools that deliver a return. It is highly unlikely that you yourself can do the same, and if a designer fails to understand you have a problem, they are not the one to work with. Sometimes it takes understanding what the correct expectations are for a project. Here is an article about just that.

Creatives are often described as being wired differently from others, but they are really just creative problem solvers. They hear what you say or look at your ideas and can then spin solutions that you would have never discovered on your own. If you have an established business and want to take it to the next level, pay for creative and work with production professionals who understand teamwork and storytelling. Their dedication to their work will yield amazing results.

10 ways to inspire the inner creative [/eightcolumns]